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Top 4 “What to Do’s” for Using Social Media in Home Selling

house on computer-ddpavumba-freedigitalphotos.netAlmost everyone in the Triangle has a social media account on one of the top platforms like Google +, Twitter, and Facebook. Whether it’s used to keep up with distant family members, track ideas, find inspiration, or even find some childhood friends; social media is everywhere. And it is truly a positive aspect of our lives when used responsibly. These platforms can actually be serious tools for buying and selling homes. It is critical to get advice and guidance from our knowledgeable team of real estate professionals.

Take a look at the list below to find out how our agents at Flat Fee Realty share their ideas for successful home buying and selling:

  • Lay the foundation for the sale: There are some things you can do on your own to create social media pages for the Flat Fee listing, including professional pictures, a description, and maybe even a short video or virtual tour. Research and use hash tags in order to track buyers potentially relocating or looking for a property in the area.
  • Focus on friends: Don’t have thousands of friends, followers, or connections? Don’t worry. Take advantage of social media’s reach by sharing our Flat Fee Realty listing and asking friends to like and share with their friends too. This immediately expands the reach of a listing, without the stress and regret of indiscriminately adding random contacts.
  • Engage with followers: Hopefully, potential buyers will be “liking” the listing and commenting in just a day or two. Check the page every day in order to comment back, share more info, or answer any potential questions.
  • Don’t overshare: It might be tempting to vent about being ready to move out of the neighborhood, or asking for advice on negotiations, but resist the urge until checking with your Flat Fee Realty agent. Never risk giving away sensitive information that buyers could use to lower the sales price or gain other concessions. Once a house is under contract, you can delete the accounts.

New developments in the real estate market are happening all the time, and using social media to buy and sell homes is a tool many people use. Social media is a great way to expand the reach of your listing, create buzz about the home, and ultimately lead to a sale. Just make sure you work with your agent when you are contacted.

Social media can be an excellent sales tool, but it can’t work miracles and it does require a strategy. The Flat Fee Realty Team can help Triangle buyers and sellers focus their efforts for the maximum reward.

Contact us today to find out the best and most up-to-date strategies for buying and selling!

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.

The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: ddpavumba, Freedigitalphotos.net

4 Important Truths about Selling a Home in North Carolina

myth or fact- stuart miles- freedigitalphotos.netWe offer an important fact. Most people find the unknown a little bit scary, and homeowners in the Triangle and North Carolina are no different. It is an exciting 3rd Quarter in Triangle real market. And it might be the right time for many owners in Raleigh, Cary, Apex and vicinity to trade up. While envisioning a new home is easy, making the decision to sell a home is often difficult.

Our experienced real estate professionals at Flat Fee Realty share three very important facts about selling a home as we head to 2016:

  • Overpricing a home can help the neighbors more easily sell theirs: Every home for sale is in direct competition with other homes for sale in a neighborhood. If priced too high, it will never show up when buyers search in the range that it should be priced. It will show up in higher priced searches, along with a neighbor’s bigger, nicer homes. Not many buyers are willing to pay more for less.
  • Selling a home is often more than just a daily inconvenience: Every home seller has disruptions and inconvenience. Getting the home ready to sell; packing, and the interruption of daily schedules and activities are all part of moving. Keeping expectations under control will make the entire process easier.
  • Ignoring a home repair will cost more than the repair itself: Fixing a repair before a home is under contract is almost always easier and less expensive. Once a buyer notices the need for repair, they will use it to negotiate a lower sales price. They’ll think other repairs will be needed as well. They’ll want a bit more of a reduction to cover the cost.
  • Closing day is the final day: When closing day arrives, sellers must have all of their belongings moved out, leaving the home clean and in move-in condition for the buyers. Extra time isn’t allowed, unless of course a seller has negotiated this with the buyer. Of course, there’s a cost to this, as buyers will want financial compensation, or “rent”, if sellers want to stay in the home past closing.

There are countless myths surrounding the home buying and selling process, and sometimes it seems like everyone is an expert. This couldn’t be further from the truth. Experience counts in real estate. Working with a knowledgeable, reliable Flat Fee Realty agent is the best way to find out the straight truth about the sales process.

The real estate agents at Flat Fee Realty want to help Triangle buyers and sellers separate fact from fiction. Contact us today to find out the essential things to know before deciding to buy or sell a home.

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.

The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: Stuart Miles, Freedigitalphotos.net

4 Important Traits that Help Sell a Triangle Area Home

Sold House- Stuart Miles- Freedigitalphotos.netAlmost everyone has heard at least one dreadful story about a real estate transaction gone awry, featuring a pushy, inexperienced or unethical real estate agent. So it’s no surprise that when home owners are ready to sell, some people in the Triangle decide to forego the agent relationship entirely and sell their home by-owner (FSBO). However, what they often fail to realize is that once that FSBO sign is in the yard, the owner IS the real estate agent (at least in theory).

That role comes with a lot of responsibility, and not everyone is naturally equipped to handle it. Brought to you by the top real estate agents at Flat Fee Realty, here are four essential personality traits a successful listing agent should possess:

  • A wide knowledge base: The Triangle real estate market is hyper-local and varies from neighborhood to neighborhood and even street to street in some places. Not only that, but it is constantly shifting. From the listing price to the marketing plan, specialized local market knowledge is a huge part of successfully listing and selling a home.
  • A bias towards extroversion: Being friendly and personable goes a long way, but it just isn’t enough when it comes to selling a home. A solid base of professional contacts and personal connections is an important part of bringing potential buyers into the picture.
  • Unfailing attention to detail: From the home staging to the paperwork, a good real estate agent is highly organized and able to dot the “I’s” and cross the” T’s”. Returning calls promptly, following up after showings, taking pictures from the best angle, and accurately completing complicated contracts are all areas that have the potential to trip up sellers who are not in the know.
  • Assertiveness: This can best be described as forcefulness tempered by a huge dose of politeness and diplomacy. A successful real estate agent is not afraid to speak up and advocate tirelessly for the best interests of their client, all while keeping emotions at bay.

Selling a home by private owner can work occasionally for some sellers. However, most of the time a frustrated owner ends up seeking the professional advice of a licensed real estate agent, after the home has been sitting on the market for weeks or even months on end. By that time, a dramatic price reduction might be necessary to renew buyer’s interest in a home that has been languishing on the market.

If the profile above doesn’t describe certain sellers, don’t despair. Whether you are thinking about selling on your own or seeking full-service representation, Flat Fee Realty can help! Contact us today for the most up to date information and guidance.

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.

The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: Stuart Miles, Freedigitalphotos.net

The Pros and Cons of Renting Versus Selling

hoouse on scale- renjith krishnan- freedigitalphotos.netFall has arrived in Raleigh! Most Triangle homeowners welcome the cooler temperatures, but they sometimes bring a more relaxed real estate market. For this reason, some sellers contemplate renting their home, especially in popular neighborhoods, instead of selling. However, there are several important considerations to carefully weigh prior to making such an important decision.

For those home sellers who think they might be ready to become landlords, check out the pros and cons first, shared by the top real estate agents at Flat Fee Realty:

  • Every market is different: In general, home inventory is lower in autumn relative to the number of buyers out there, and rental demand is high due to the continuous growth of the Raleigh However, the real estate market is hyper local, and varies from one neighborhood to the next. To get a clear picture of the optimal sales price or rental rate, it’s important to consult with our Flat Fee team, each agent has the important information sellers need here in the Triangle.
  • Assessing financial goals: Home values have been on the rise for some time, so selling will probably free up some cash for many homeowners who decide to sell. Conversely, allowing a tenant to pay down the mortgage while the home continues to appreciate (and hopefully generating some cash flow in the process) can be very appealing. Risk tolerance and the ability to carry two mortgages will play a large part in the decision.
  • Taking the plunge: Not everyone is cut out to deal with tenants, and that’s okay. Hiring a professional property manager can alleviate a lot of the stress and time demands of being a landlord, but it comes at a price (think 10% of gross monthly rent). However, it will not get you out of the financial commitments. Having a decent amount of cash in reserve to finance major and minor repairs is non-negotiable.

For home sellers, the fall season and upcoming holidays aren’t always cause for celebration. It can mean access to fewer buyers, more time on the market, and a potentially (although not always) lower sales price. Like everything, becoming a landlord has both pros and cons. For home sellers who see real estate investment as a portion of their long-term financial strategy, it can be a great move. For everyone else, selling is probably the way to go.

Want to find out if selling your home is the best move? Flat Fee Realty can help! Contact us today to get financially solid, market-based advice on buying and selling.

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.

The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: renjith krishnan, Freedigitalphotos.net

4 Points Triangle Buyers Must Ponder About Buying a Home As-Is!

house with hammer- fantasista- freedigitalphotos.netIn today’s Triangle marketplace, due to changes in the Standard Offer to Purchase and Contract, many homes across the region are listed for sale in as-is condition. In this situation, the home seller is not required to make any repairs, and it is the buyer’s job to determine whether to proceed with the purchase. However, purchasing a home in as-is condition is something that many buyers (especially first-timers) misunderstand.

To help buyers separate fact from fiction, the agents at Flat Fee Realty offer these four very important points for consideration:

  • Listing a home “as-is” benefits the seller: By listing a home in as-is condition, the seller is expressing an unwillingness to make repairs. Maybe the owner can’t afford it, or maybe it is the challenge of the back and forth of repair negotiations. Whatever the reason, the seller is released of responsibility (and in most cases, liability) for the condition of the home.
  • Determine risk tolerance: Buyers of as-is homes are often attracted to the comparatively low price as compared to a home in perfect condition. Buying any home is costly, and contains some element of risk, but buyers need to be sure that they understand the risks and are able and willing to make necessary repairs (sometimes immediately).
  • Use the due diligence period wisely: Today, when purchasing a home, what people see is what they get. Buyers will generally receive a property with no guarantee that is free from problems. The importance of using the due diligence period to obtain professional inspections cannot be overstated. However, even the most experience inspectors will not uncover every single problem.
  • Have a plan for repairs: If buyers have neither the cash nor the skills to make almost any type of repair, they may want to avoid an as-is home, and seek a property where repairs by the seller can be negotiated. If a buyer has carefully analyzed the seller’s disclosures and inspection reports, researched repair costs, and determined the home is a fit; it creates a solid plan for repairs (placing a priority on anything unsafe, and a lower priority on cosmetic issues).

Working with an experienced local real estate agents like the professionals at Flat Fee Realty provides home buyers with unbiased, valuable information regarding the risks and benefits of all properties they might consider. By carefully taking into account financial concerns, and risk tolerance, buyers can determine whether the deal offered by seller with an as-is property is worth a closer look

Real estate transactions can be fraught with minefields for both buyers and sellers. Need help navigating the process? Flat Fee Realty can help! Contact us today to get straightforward, to-the-point information on buying or selling.

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.

The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: fantasista, Freedigitalphotos.net

 

 

The Truth Behind Open Houses Listing Agents Never Share!

stockimages fdpDrive around a Triangle neighborhood on almost any weekend and it’s typical to see a multitude of signs advertising open houses. It is understandable, with these common events, that many home sellers believe open houses are just marketing tools provided by listing agents. However, in direct contrast, a 2014 survey by the National Association of Realtors found that less than 10% of buyers found the home they would eventually purchase through an open house.

What is their true purpose of open houses? Below, the agents at Flat Fee Realty share three of the best-kept secrets in real estate.

  • Open houses are new agent training grounds: In the real estate business, it is common knowledge that new agents want to build relationships with more experienced and successful agents, and they often will offer to host their open houses. It allows them to get in front of potential buyers, learn the neighborhoods, and brush up on market trends.
  • Open houses help build client databases: Many buyers attending open houses are just beginning their home search and may be unrepresented by a buyer’s agent. With minimal effort, the hosting agent can establish a relationship and perhaps end up representing one of these buyers. If these buyers have a home of their own to sell, it’s a double bonus for the agent.
  • Open houses are less important than ever before: The heyday of the open house was years ago, when real estate websites didn’t exist and people only had access to listings from licensed real estate agents. These days, with Google and smartphones, the vast majority of buyers turn to the Internet for their initial home search, only visiting properties that have been carefully researched in advance before a visit.

Besides the hosting agents, there is one other group that benefits directly from open houses. They’re affectionately known in the industry as “Lookey Loos” and they are those individuals or couples who enjoy spending a beautiful Saturday or Sunday peeking into homes that they have no intention of purchasing. It is important to note that home sellers intent on finding the perfect buyer for their property, might reconsider the open house.

Want to know how to avoid paying an agent for services you don’t actually need? Our experienced agents at Flat Fee Realty routinely help home sellers in Apex, Cary, Raleigh and beyond, choose the services they need and want. Contact us today to find out whether a flat fee, limited service, or full services listing is right for your home!

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only. The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: stockimages, Freedigitalphotos.net

3 Real Estate Agent Must-Know Secrets to Selling a Home

stockimages-telling a secret-freedigitalphotos.netThe Triangle real estate market is hot as August in Raleigh right now! But the market can slow down a bit as we head into September and October. While a slowing market doesn’t always translate to lower home prices, some owners decide to sell their own homes (For Sale By Owner/ FSBO) without agent assistance in the hopes of saving a few (or thousands) of dollars.

Below, the top-notch agents at Flat Fee Realty share their best-kept secrets to selling a home by owner:

  • Know limitations: Selling a home by owner requires a certain skill set. Everyone’s personality is different, so before taking on the challenge, be honest and determine if going FSBO is the right fit. Being a hard worker, a strong negotiator, good with people, and unemotional are all extremely important. Time and plenty of it is needed. Dedication to selling is paramount. If this sounds even remotely challenging, contact one of our Flat Fee Real Estate agents for guidance, expertise and support.
  • Manage expectations: Most people who decide to sell on their own anticipate saving a huge amount of money by avoiding paying commission to a listing agent. While it is possible to save some money, it’s usually not as much as anticipated. Smart buyers will know that an owner selling without an agent is saving on the commission, and will reduce their offer accordingly based on that fact alone.
  • Assess the competition: Yes, many buyers will want to change things when they move in, and a few of them might be willing to put in a little work if a home needs repairs or updates. By and large though, buyers want every home to show like a new home. The extent to which a home should be updated or repaired depends on the competition. Either match it (doing the minimum to meet neighborhood standards), or lower the price accordingly to attract potential buyers.

These three “must-know secrets” will set potential FSBO sellers on the right path, but perhaps the biggest selling top-secret tip for those wanting to sell a home themselves is to consider a flat fee listing. Our Flat Fee Realty agents offer all of the major benefits of working with a full-service real estate firm at a fraction of the cost.

Wondering what flat fee service entails? The experienced agents at Flat Fee Realty are available to answers all of your questions. Contact us today to find out if a flat fee listing is right for your home!

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes onlThe Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: stockimages, Freedigitalphotos.net

 

 

4 Common Problems with Triangle Real Estate Closings

Time and Money- hywards- freedigitalphotos.netWhether buying or selling (or both), the hectic days leading up to closing are fraught with anticipation, excitement, and often a good dose of apprehension. There are so many moving parts to a real estate closing, and so much money on the line, that it is not uncommon for a variety of problems to arise at the last minute. Unresolved issues, whether small or significant, can delay closings by hours, days, or even weeks.

Our experienced real estate agents at Flat Fee Realty here in the Triangle share four very common reasons why closings are delayed, and most importantly, we share how to avoid them:

  • It’s all in the details: There’s a mound of paperwork involved in an average real estate transaction. With pages and pages of documents, there’s bound to be an error somewhere. A misspelled name, transposed number, or incorrect address can necessitate a rewrite, delaying the closing until everything is in the right order again. It is a good idea to double check all the documents as far in advance as possible. Don’t be afraid to question anything that seems incorrect, confusing or odd.
  • Insufficient funds: Having the funds in advance for a down payment is essential. Issues involving a wire transfer, a bank holiday delay, a technical glitch, or someone not getting the funds together and placing the money where it needs to be, closing can be delayed or rescheduled. . Remember, personal checks aren’t accepted, so make sure to use a certified or cashier’s check, or an electronic transfer.
  • Last minute lender requests: Documentation is critical. Loan and mortgage lenders will ask for additional information up to the last minute. Rental agreements, bank statements, cancelled checks, and insurance documents are all important documentation. Try calling the loan officer the day before closing, to see if there are any problems or if there is the need for additional information.
  • Unsatisfactory walk-throughs: On the day before closing, a buyer typically views their (almost) new home one more time to ensure everything’s in satisfactory condition. Sometimes unfortunate discoveries are made: bags of trash left behind, missing fixtures, damaged walls, and items removed without permission which can create last minute issues. In these cases, the buyer’s agent should address any issues with the seller’s agent immediately. It is important not to wait until closing. If it’s too late for the fixes, repairs or changes, a seller credit towards closing fees could be negotiated making closing possible.

While there are many reasons a closing can be delayed, most of the solutions have one thing in common: waiting until the last moment. Remember, the more that can be done in advance, the better.

With everyone’s cooperation, it is possible to have a quick and smooth real estate transaction!

Whether looking to buy or sell a home in the Triangle, let our experienced agents at Flat Fee Realty be there to make everything right.

Contact us today!

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes onlThe Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: Hywards, Freedigitalphotos.net

4 Serious Mistakes Sellers Should Never Make

house with dollars- stuart miles- freedigitalphotos.netIt’s no secret that the real estate market in Raleigh, Cary, and beyond is getting stronger each month. The upswing of sales prices may have home sellers becoming a little complacent, which is a huge mistake. Regardless of the market, sellers need to focus on maximizing their equity as soon as their house goes on the market. The real estate agents at Flat Fee Realty know that there are several common yet costly mistakes that North Carolina home sellers make.

The following four mistakes can really hurt the deal:

  • Ignoring fees and closing expenses: Request, review, and confirm an itemized list of closing expenses well in advance of closing day. Clear up potentially costly mistakes and ensure that credits and discounts are taken advantage of before hitting the lawyer’s office.
  • Letting negotiations fall apart: Buying and selling a home is an emotional process, but don’t let ego get in the way. Instead of taking negotiations personally, step back and focus on creating a win-win deal. Failed negotiations mean extra time on the market, increasing the likelihood that a price reduction will become necessary.
  • Using poor quality photos: These days, almost all home searches begin online. It’s amazing how many otherwise great homes have terrible, low-quality, cell phone pictures in their listings. There’s no second chance for a first impression, so make every effort to have the home professionally photographed.
  • Not working with a licensed real estate agent: The numbers are clear. Owners who sell their own homes usually will take longer to sell and end up with less profit. However, don’t assume a full service agent (and full service commissions) is the only option. Flat fee and limited service agents can be a great option for some sellers.

Low interest rates from buyers, rising sales prices, and a busy summer real estate season sounds like a perfect combination for homeowners considering selling. That’s true, if sellers learn to identify and eliminate mistakes that could end up costing thousands.

Looking to get the most money out of your home? It literally pays to do everything right. The experienced agents at Flat Fee Realty are ready to show you the ropes. Contact us today!

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes onlThe Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: Stuart Miles, Freedigitalphotos.net

The Triangle’s Essential Guide to Mistake Free Home Buying

Give and Take- Stuart Miles- Freedigitalphotos.netBuying and selling real estate can be a painstaking, confusing process where the potential for error is high for novices and experienced individuals alike. Unfortunately, even the most innocent misstep can end up costing thousands of dollars. The art of negotiation is an important one to master, even if North Carolina buyer and sellers have a real estate agent as their advocate.

Below, the experienced agents at Flat Fee Realty share the most common negotiation mistakes and how to avoid them:

  • Misunderstanding purpose and situation: Everyone negotiates differently, but an important part of any successful strategy is gathering as much information as possible. Personality, occupation, experience, and background are all factors in understanding a buyer or seller, and crafting a deal they can’t refuse.
  • Focusing too much on price: There are other crucial elements in a real estate deal besides the purchase price, and ignoring these can cause last minute delays. Don’t make assumptions about fixtures, financing, or closing costs, and make sure every detail is spelled out it any written agreement.
  • Being difficult and bad-mannered: Many people forget that there is real value in being nice. Residential real estate transactions are inherently emotional, so avoid hostile tactics like bullying, non-essential deadlines, and being heavy-handed.
  • Letting little things become deal breakers: With so much money on the line, it is surprisingly easy for both buyers and sellers to fixate on things that in the end aren’t really that important. Don’t let a deal fall apart over curtains or minor repairs.
  • Making it personal: At the end of the day, a home sale is just business. When things start to get emotional, buyers and sellers should take a step back, detach, and relax. Keeping in mind the big picture and ultimate goal of home ownership or sale will help smooth over any rough patches.

Well-honed negotiation skills are the essential tools of any successful real estate agent, and they contribute significantly to positive outcomes for both buyers and sellers. Luckily, the experienced agents at Flat Fee Realty are prepared to help clients execute the best possible deal. Contact us today to find out how we can quickly and strategically get buyers and sellers from making an offer to closing a deal!

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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.

The Future of Real Estate! 

Flat Fee Realty 

919 342 5230 

Contact Us 

Terry@FlatFeeNC.com 

Photo: Stuart Miles, Freedigitalphotos.net

 

 

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